Climatic is a New York-based environmental health company on a mission to make caring for your lungs as routine as hydration, sleep, or recovery.
Its first product, L Max, is a 30-second daily routine — a proprietary dry powder formulation delivered through the L Max device, with refill blisters supplied by monthly subscription.
Pathway worked with Climatic and their device technology partner to design the L Max device and travel case, taking it from research through to industrialisation hand-over.
Pathway co-facilitated a three-day concept generation workshop with Climatic and the device technology partner's engineers. The user journey was mapped ahead of the session, framing its pain points into four design challenges.
The Climatic brand identity, led by Creech, was translated into the device's form, colours, materials and finishes — balancing technical precision with a human, organic quality.
The lead concept was refined through successive reviews with stakeholders and users, resolving the ergonomics of the mouthpiece, cover, side drawer and blister handling.
The travel case builds on the established form of the device — offset surfaces carry over its signature, so the case reads as a protective cocoon. Finishes signal how each part is handled: matt, tactile surfaces where the user grips, and a gloss mouthpiece to emphasise hygiene.
Straight edges meet softly rounded ends to create a distinctive signature that carries through to the travel case.
The designs were handed over to the device technology partner for industrialisation — reducing part count, building function into the mouldings and simplifying assembly for mass production.
Working as one close-knit team across user experience, industrial design, delivery engine integration and manufacture, the resulting device opens a product category that did not previously exist.
L Max launched as a complete system: device, travel case and monthly blister subscription.
