Why
When medical devices are difficult to use, patients are at risk. We uncover deep user insights and clarify your project requirements so you can deliver safe, intuitive devices that succeed in the market.
How
We collaborate closely with your team using a clear, four-step framework (Discover, Design, Develop, Deliver) to remove the guesswork and transform your technology into products that elevate the patient experience.
Who
We partner with life sciences and medtech companies - from ambitious startups to established organisations - who are ready to transform their complex technology into groundbreaking, easy-to-use products.
Our Process
Discover
Research + Insights + Definition
We immerse ourselves in the lives of users and patients to identify insights and uncover opportunities that enhance the usability of your product. This is done through in-depth ethnographic research, user shadowing and user journey mapping to thoroughly understand the patient, environment, and market.
Design
Concepts + Prototypes
Our team develops a vision for your product with a focus on ease of use and user experience. We bring concepts to life through sketches, visualizations, digital mock-ups, photo-realistic CAD and prototypes.
Develop
Testing + Development
Our industrial design team collaborates closely with your product managers, engineers, and scientists to refine concepts into market-ready solutions. We go through a rigorous iterative process that spans the physical, digital and functional components of the system.
Deliver
Guidelines + Specifications + Implementation
Building on insights, design, and development, we seamlessly guide your product through the final phase to market readiness. We collaborate with trusted manufacturers to ensure smooth, high-quality production. Our expertise in Design for Manufacture (DFM) ensures every detail is production ready, from comprehensive data packs to detailed models and investor ready presentations that clearly communicate your vision.